The Men’s Room, a Manchester-based charity, approached Typocom to create a new identity and branding. The charity deals with sensitive and personal issues effecting young men. They required the logotype to be visually appealing to a young male audience, whilst being discrete and unobtrusive.
The identity was created around the concept of a room where men could meet and discuss any problems in a safe and understanding environment. This is reflected in the logotype’s strong and solid shape and accompanying typeface.
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